| Summary: | 碩士 === 高苑科技大學 === 經營管理研究所 === 101 === The impact of Aromatherapy cognition and needs on purchasing intention - An example for Kaohsiung Area
Abstract
Today, with the progress of the times, human beings enjoy the technological civilization, environmental pollution, abuse of synthetic drugs, accompanied by rapid changes of physical and mental pressure and social structure, more and more of the modern physical and mental illnesses. In a busy life, began to think about the natural way to maintain health, away from the disease, improve the quality of life. Aromatherapy in some advanced countries in Europe and the United States has been identified as one of the important items as "natural therapies". The Aromatherapy is nearly ten years practitioners, the medical profession and academia gradually feel the interest in the field, however, to consumer face angle to explore little consumer purchase intention of aromatherapy consumer behavior research.
This study investigated consumer cognition and needs of aromatherapy, purchase intention for consumers. In this study, Kaohsiung aromatherapy consumers with cognitive sampling object, using convenience sampling method, a total of 300 valid questionnaires, and empirical through the SPSS 16.0 statistical package. The results show that consumer cognition and needs are interested in a positive impact on purchase intentions. In addition, significant positive difference in individual variables of gender, age, occupation and other consumer purchase intention.
By the empirical results, the managerial implications of the use, as a follow-up theory construction and development of practice reference.
Keywords: aromatherapy cogniton, aromatherapy needs, purchase intention
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