| Summary: | 碩士 === 高苑科技大學 === 經營管理研究所 === 101 === Taiwan government passed an act called ‘Three Telecommunications’ in 1996 to allow rapid growth of telecom’s industry in the island. The government also introduced the Type II Telecommunication License for each enterprise to compete in this promising market at their interesting areas of business in 2011. In the past, the companies used to attach add-on services to the price that made the customers to move in between telecom providers for better packages. The ‘Customer Relationship Management’ would be used as a measurement tool to help companies to bring new customers, to increase the royalty and also at the same time avoids loss of existing customers.
This case study on ‘Customer Relationship Management’ at companies’ various customer segments would conclude
1.The willing for stay turned:
As long as the company can deliver the best the customers will be loyal to the company, this is especially true with high frequency user.
2. Additional Services:
The majority of interviewed customers are willing to consider extra services as they required.
3. Brand Ambassadors:
The entire interviewed customers are willing refer new customers if the company can deliver their promises in terms of service & quality.
4. Price Tolerance:
The price of Services & products plays a major role to take decisions by the end user. So, any price increase would directly impact customer decision.
5. Quality of service:
The customers will stop utilizing the network if the company does not provide quality services & products especially this is true with low frequency users.
Key Words: Type II Telecommunications, Clients relationship managements, Clients Royalty
|
|---|
