| Summary: | 碩士 === 龍華科技大學 === 商學與管理研究所 === 101 === Metaphor is a tool and will become a path to business research. When saying “HTC is a sophisticated machine”, we believe that HTC should work like a machine – achieve high efficiency through inter-department cooperation and strict management. When we say “HTC is a live organism”, we then focus on how HTC interact with environments. Therefore the topic of this thesis is The Practical Applications of Management Psychology from the Metaphor Aspect – the HTC Corporation Taoyuan Factory as an Example.
The thesis is divided into two parts in which the following topics will be discussed:
1. How metaphor is constructed and built in theory? Some other questions should also be discussed such as:
a. What languages, behaviors, phenomenon and symbols can be considered metaphor?
b. How metaphor develops in social science?
c. What is the relevant theory of metaphor?
Targets:
a. Knowing the meaning of metaphor
b. Learning the meaning of metaphor in social science
2. How metaphor is utilized in real business situations? Discuss the following topics based on corresponding psychological effects:
a. What effects of Management is a practice of metaphor?
b. How to utilize the effects of Management Psychology in real world?
Targets:
a. Understanding how metaphor can be utilized in investigation and discourse
b. Learning to utilize metaphor in real world and enhance the ability of thinking and discourse
Finally, I would like to stimulate not only everyone but also myself to fully utilize metaphor in real life and management. This is a really important motivation for the research.
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