Aboriginal Specialty Package Design : Hsinchu Atayal tribe Smangus

• Main Authors: Pei-Chen Ling, 凌沛臻
• Other Authors: De-Wang Hsieh
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/40389620850359992903

碩士 === 銘傳大學 === 商業設計學系碩士班 === 101 === In recent years, Taiwan''s indigenous culture has been widely discussed, but also gives you more familiar with it and the importance of Aboriginal culture. The aboriginal tribes have started to become popular tourist attractions.Atayal tribe Smangus, which is located in the Hsinchu mountains.The Atayal tribe retains the most primitive culture and natural landscapes, but also has a unique arts and crafts, specialty brewed liquor and gold peach . With the significant increase in the flow of tourists, as well as the modern emphasis on cultural and creative, memorable and available for these people to buy goods has gradually created a demand. Due to the limited resources of indigenous tribes, they unable to raise their product improvement, making high-quality products, although aboriginal specialty, but the crude, rough packaging and can’t attract consumers. Therefore this study Smangus peach specialty for research, I hope to learn through literature Smangus cultural characteristics, cultural landscape as well as specialty and study abroad peaches packaging design methods and innovative performance, the final performance of the design creation on the re-design to create consumer groups to attract young aboriginal specialty packaging innovations to small souvenirs for the demands of three peaches redesigned packaging. And make recommendations for future research, creation and design for subsequent academic industry reference.