The Relationships Among the Traveling Satisfaction, Tourism Image and Revisit Intention - For Huashan 1914 Creative Park

• Main Authors: Tse-wen Shih, 石則文
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/47143062499159289980

碩士 === 銘傳大學 === 傳播管理學系碩士班 === 101 === Because of the growth of globalized and culture-specificity consumption trend in the recent years, tourism and cultural and creative industry had thrive gradually all over the world. In Taiwan, tourism and cultural and creative industry are each 4.63% and 4.9% of total national GDP, and it indicates that both industries are essential to the economic develop of Taiwan. Both industries were listed on the Six Emerging Industries developing programs by the government. Though categorized as two separated programs, the tourism and cultural and creative industry interact constantly. The growth of cultural and creative industry helps to stimulate tourism while tourism supports cultural and creative industry, into a mutualism virtuous cycle. When tourists choose where to visit, the tourism image of the location often affects a lot on their traveling interest. In modern life, under the influence of thriving cultural and creative industry, Cultural Creative Parks are not just be able to attract tourists and help the growth of the industry, but can also revitalize the city cultural. Cultural Creative Park is now the management mechanism of urban rehabilitation. It manages and creates the impression of the city and brings new tourism images for the tourists. Thus, the impact and effect to the tourism industry from Cultural Creative Parks go without saying. 　This study will use quantitative analysis and send questionnaire to the tourist who has been to Cultural Creative Park for investigating the effect to the satisfaction of the city image and revisit intention. And the result would be used as the reference to those competent authorities for the operating and future development of the Cultural Creative Parks.