| Summary: | 碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 101 === Culture can create the added value of tourism industry, highlight local style, and show the regional cultural characteristics, and most importantly, function as the main strategy in promoting tourism industry. This paper took tourist hotel as an example to research on how it combines cultural heritage in an attempt to regenerate and reuse tradition. The popularization of cultural tourism is in hopes to provide impetus for development, bring back vitality of local economy, avoid population outflow, increase employment opportunities, and preserve cultural uniqueness in order to achieve the goal of sustainability and cultural inheritance.
Therefore, this case research selected two hotels: The Grand Hotel, an international tourist hotel in Taipei and JJ-W Hotel, a small local hotel in Tainan, to discuss on how to integrate local culture with traditional spirit on the management and design of hotels and how to show customers their unique culture characteristics in their hotels through a in-depth interview with hotel managers. While doing this interview, another interview with two VIP customers was conducted in an effort to discuss their impressions on tourist hotels with unique local culture features.
The result shows that the combination of culture and tradition in a hotel is able to provide customers with deeper experience, stand out from the other hotels, create customer demand, and establish sustainability for the company. In addition, this study provides Taiwan hotel industry with a reference for developing culture-orientated hotels and concrete advice on the establishment of Taiwan’s tourism policy.
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