| Summary: | 碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 101 === The purpose of this study was to explore the participation motivation,
leisure constraints, improving recreational experiences, and satisfying
relationships between locals (Matsu) and tourists (Taiwan) in promoting
the OP sailing and windsurfing. The purpose of this study was to promote
OP sailing and windsurfing in DaPong Bay in Taiwan and TsuBi Bay in
Matsu, by completing a questionnaire survey from December, 2012 to
March, 2013, 375 valid questionnaires were received. The data was
analyzed by using descriptive statistics, t-test, one-way ANOVA, factor
analysis, Pearson correlation and importance-performance analysis (IPA).
The findings were the following:1. Participants in windsurfing come in summer, from June to October.
Active time indicated in the study shows an average time frame of 3
to 4 hours, but not exceeding 6 hours. Individuals share their
experiences with friends and others, and thus promoting
windsurfing by word of mouth.
2. Participants in windsurfing consider this sport to be entertaining,
healthy, relaxing, which could build physical stamina and mental
stability.
3. As for leisure constraint, recreationists generally agreed that
windsurfing is less emphasized. Some personal experiences include
a lack of skills and shortage of equipment.
This study will discuss and give a few suggestions according to the
results of the analysis for reference. Herewith suggestions as follows:
1. To provide more comprehensive recreational quality service.
2. To improve the safety of windsurfing and thus decrease or eliminate
the accidents during water activities.
3. Sharing experiences and presenting workshops, thus promoting
safety, responsibility and awareness, before, during and after active
participation.
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