| Summary: | 碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 101 === According to the findings of social media report provided by SocialMediaExaminer.com in Year 2012, 83% of marketers believe that social media is very important for their business, and how to effectively and efficiently interact with their target audiences through social media is the most expected solution for them. Undoubtedly, Internet and Social Media Marketings have become the important ways for brand marketing, and these approaches can make brands being more touching and distributing to targeted conumers for sharing. However, there are still many companies unfamiliar with such emerging ways for marketing, or they still don’t know how to fastly increase page views for social communities and fulfill such innovative marketing strategies successfully. How to make good use of a wide range of Internet tools, how to operate a successful word-of-mouth marketing, story marketing, and how to organize a successful network related issues, these issues remain to be the joint efforts of the practical and academic。
Therefore, the main purpose of the study is to propose the feasible business model for the souvenir shop created by the M company through the perspective of marketing ver. 3.0. The “Business Model Development Nine Blocks” proposed by Osterwalder and Pigneur (2010) is applied to illustrate detailed plans of every building block (e.g., value proposition, customer segmentation, customer relationship, channels, revenue streams and so on) for the souvenir shop. Besides, prior to the design of business model, this study also clarifies the concept of information technology enabled business transformation, indicating the idea of the development of the souvenir shop of the M company for developing the business model laterly. After the draft proposal for our business model, several experts were invited and interviewed to review the model and provide insightful suggestions for model revisions. The final version of the business model could provide meaningful and detailed procedures for the
implementation of the souvenir shop for the M company. Implications and suggestions for scholars and practioners are also discussed and provided in the study.
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