| Summary: | 碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 101 === This case study is comparing the competitive advantage of securities firm’s mergering a period before and after. After the financial holding company act published in2011, Most of securities firms are searching for the all-conquering cornerstone of competitiveness. Some firms were dedicating to e-commerce field or create new kind of businesses. However, the companies who has no business scope or incomplete financial holding action are even harder to looking for strategic partner or merge objects in order to ensure their completely product line. In April 2011, the two top one securities’ company of Taiwanese securities market and electronic trading market are jointly announced the mergering action. This bomb is undoubtedly to shake the securities market in Taiwan, but the both original path will conflict each other in the beginning after the mergeing action.
In the resource-based theory of heterogeneous resources that will affect the sustainability of competitive advantage. This case study is following that Barney (1991) developed the theory of competitive advantage, according to the characteristics of the proposed competition for resources, to analyze whether the enterprise resource become the key for sustainable competitive. Moreover, through this case study, to further interviews four senior Executives from the case company, and collect their point of view. To analysis of the results and hoping to provide the best solution to broker that appropriate management business strategy to increase market competitiveness. The conclusions of this case study is the competitive advantage factors of affecting securities firms which mainly should be taken to differentiate their products and play pathway synergy and continue to strengthen information systems to remain competitive.
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