| Summary: | 碩士 === 明道大學 === 企業高階管理碩士班 === 101 === The rising concept of environmental protection and health leads to the development of organic agriculture, where organic rice plays an important role. However, the production and marketing business model of organic rice is a dynamic complex structure presented in a system dynamic relationship. By applying system dynamics to process the system dynamic relationship as the research method, this study established a production and market business model of organic rice for the Taiwan Sugar Corp. Acreage, sales achievement rates, and organic fertilizer costs were the factors of change. Profit, cost, and sales volume were the response variables. The design of experiment was applied in the policy options for simulation analysis. This study found that when the acreage is at a medium level, the sales achievement rate is at the high level, and the organic fertilizer is at the low level, the competitiveness of the organic rice production and marketing of the Taiwan Sugar Corp. can thus be enhanced.
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