| Summary: | 碩士 === 明道大學 === 產業創新與經營學系碩士班 === 101 === Leather and fur products industry in Taiwan has been facing the difficulties of labor shortage, environmental protection, enterprises relocation, hyper-competition, profits decline, and fierce competition environment. It is shown, from the government’s enterprises data bank, that this industry has been facing significant recession between the periods of years 1997 to 2010. However, in 2010, there were still 778 companies with 29,708 personnel remaining sustainable surviving and successful business operation in this industry, via innovation and differtiation strategies.
This study has summarized the leather industry literatures survey and integrated with industry experts experience and the scholars’ opinions, by means of using the Fuzzy Delphi Method (FDM) and the Fuzzy Analytic Hierarchy Process (FAHP), to obtain the weighting and priority of four main criteria and 17 sub-criteria of the successful business operation strategies. It is shown that in order to develop the sustainable surviving and gaininh the customers delighting of this industry, the innovation and differentiation strategies would be the most important core strategies for business operation. Under these two strategies there are several valuable features such as divers new technologies development, divers products development, high quality control, and innovative personnel resources to be developed accordingly. It is hoped that the results of this study shall provide some useful insights of successful business strategies for this industry’s reference.
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