Business model comparison between Sony and Samsung - Case Study

• Main Authors: Hsu, Kiki, 許涵婷
• Other Authors: Wu, Jack
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/94024816807419829977

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 101 === In this decade, we can obviously see the decline of Sony and the growth of Samsung in the electronics industry. What background brings this kind of condition to these giant companies change so dramatically? I would like to explore the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. I will show the comparison of SWOT analysis, financial report between these two companies to look into their current strength and weakness. At the end, I will also list some suggestions to these to giant companies for growing ahead.