Wan Hai Logistics Business Plan

• Main Authors: Chen, Darren, 陳建佑
• Other Authors: Wu, Jack
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/72160058948359174607

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 101 === For the shipping industry, due to the financial tsunami of 2008, carriers started to lose huge amount of profit. Further, with new and large size ships were ordered previously, demand and supply in the market became increasingly imbalanced, resulting in a decrease in freight rate levels, which made it even more difficult for the shipping industry to generate profits. Thus, the aim of this business plan is to create new division and new service in Wan Hai to provide customers with more concrete and comprehensive services. This business plan will be demonstrated by business model canvas to display its core value of the new service. Also, author will use competitive analysis - Market demand and supply, Five Forces and SWOT analysis to analyze the feasibility of the new established service. Last, author will illustrate 5 years financial forecast of the new division to show the sound financial plan of the new business plan.