Consumers' Personal Traits and Brand Equity of Experiential Products

Consumers' Personal Traits and Brand Equity of Experiential Products

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碩士 === 國立政治大學 === 國際經營與貿易研究所 === 101

Bibliographic Details
Main Author: 楊東瑮
Other Authors: 陳建維
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/19069963356788906197
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spelling ndltd-TW-101NCCU53210392015-10-13T22:29:56Z http://ndltd.ncl.edu.tw/handle/19069963356788906197 Consumers' Personal Traits and Brand Equity of Experiential Products 消費者個人特質與體驗品品牌權益之研究-以體香止汗劑為例 楊東瑮 碩士 國立政治大學 國際經營與貿易研究所 101 陳建維 學位論文 ; thesis 88 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 國際經營與貿易研究所 === 101
author2 陳建維
author_facet 陳建維
楊東瑮
author 楊東瑮
spellingShingle 楊東瑮
Consumers' Personal Traits and Brand Equity of Experiential Products
author_sort 楊東瑮
title Consumers' Personal Traits and Brand Equity of Experiential Products
title_short Consumers' Personal Traits and Brand Equity of Experiential Products
title_full Consumers' Personal Traits and Brand Equity of Experiential Products
title_fullStr Consumers' Personal Traits and Brand Equity of Experiential Products
title_full_unstemmed Consumers' Personal Traits and Brand Equity of Experiential Products
title_sort consumers' personal traits and brand equity of experiential products
url http://ndltd.ncl.edu.tw/handle/19069963356788906197
work_keys_str_mv AT yángdōnglì consumerspersonaltraitsandbrandequityofexperientialproducts
AT yángdōnglì xiāofèizhěgèréntèzhìyǔtǐyànpǐnpǐnpáiquányìzhīyánjiūyǐtǐxiāngzhǐhànjìwèilì
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