Research of Sensationalism of Newspapers in Taiwan

• Main Author: 吳昭輝
• Other Authors: 陳清河
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/20376359046147465869

碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 101 === The main purpose of this paper is to explore Taiwan newspaper sensationalism phenomenon and its significance. The researcher hopes that by bringing up Taiwan newspaper sensationalism phenomenon can spurpublic awareness of the seriousness of this problem, and that the news media exercise self-discipline to enhance the quality of news. Furthermore, the researcher hopes that this article can raise public awareness of the potential negative impact of this phenomenon, and tries to point out the direction to enhance the quality of Taiwan's media. This research covers 5 periods of time, from 1998 January 1 to 1998 December 31, 2011 (a year before the abolition of the Publication Law); from 2002 April 1 to 2004 March 31(a year before and after Apple Daily issued in Taiwan); from 2007 January 1 to 2007 December 31 (about 4 years more after Apple Daily issued in Taiwan); from 2011 July 1 to 2012 June 30 (recent period, more than 8 years after Apple Daily issued in Taiwan), with total periods of five years during which Taiwan's newspapers went through these major events, using content analysis comparison, totaling 2,527 pieces of news and spanning 14 years. The findings are summarized as follows: I. Situation of Taiwan newspaper sensationalism worsened after Apple Daily issued in Taiwan. II. Pieces of Taiwan newspaper sensational news increaced after Apple Daily issued in Taiwan and reached a peak about 4 years after Apple Daily issued in Taiwan; 8 years after Apple Daily issued in Taiwan the Liberty Times continues its upward trend while others decline slightly. III. Coverage of Taiwan newspaper sensational news increaced after Apple Daily issued in Taiwan and reached a peak about 4 years after Apple Daily issued in Taiwan; 8 years after Apple Daily issued in Taiwan the Liberty Times continues its upward trend while others decline slightly. The coverage of Apple Daily is significantly ahead of the other three newspapers. IV. Coverage of Taiwan newspaper sensational news compared with total coverage increaced after Apple Daily issued in Taiwan and reached a peak about 4 years after Apple Daily issued in Taiwan; 8 years after Apple Daily issued in Taiwan the Liberty Times continues its upward trend while others decline slightly. V. The Liberty Times has far more use of photos in newspaper sensational news after Apple Daily issued in Taiwan. Use of photos in the China Times and the United Daily News stay relatively the same. Use of photos of Apple Daily is far ahead of the other three newspapers. VI. Use of color printing in the Liberty Times increased greatly after Apple Daily issued in Taiwan. The China Times and the United Daily use of color printing was in a slowly rising trend. Apple Daily adopts full-color printing since its foundation in Taiwan. VII. Over 80% of Taiwan newspaper sensational news are from their own land, while Apple Daily has more foreign reports.