| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 101 === Movie market has been in a down term for long time in Taiwan. It was due to historical context and market practical reasons. But fortunately, “Cape No. 7” brings hope to Taiwan Movie industry after it created a miracle with unbeatable broken record of box office in 2008. Taiwan Movie was booming since then, it is not the matter of whether there is a market or not, but how to “Sell”?
Here we used five successful movies in recent years as our research targets, including “Cape No. 7”, “Monga”, “You Are the Apple of My Eye”, “Din Tao: Leader of the Parade” and “David Loman”. By researching and analyzing their original ideas of how to identify the target market with low budget, and unattractive productions which have to face the strong competitions who have strong budget support for market promotions as well as strong market appearance. How do they break the plight?
Thus developed a methodology of constraint marketing, providing a way to the other Taiwanese films industry, even more, to those beleaguered companies and entrepreneurs to follow! Eventually, create a brighter future to Taiwan Movie industry!
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