A Case Study on the Constraint Marketing Strategy of Taiwan Movie Industry

A Case Study on the Constraint Marketing Strategy of Taiwan Movie Industry

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碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 101 === Movie market has been in a down term for long time in Taiwan. It was due to historical context and market practical reasons. But fortunately, “Cape No. 7” brings hope to Taiwan Movie industry after it created a miracle with unbeatable broken record of box...

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Bibliographic Details
Main Authors:	Hung,Tung Hua, 洪東華
Other Authors:	邱奕嘉
Format:	Others
Language:	zh-TW
Online Access:	http://ndltd.ncl.edu.tw/handle/38413280269600899452

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