台灣全球定位系統(GPS)業者經營策略之研究 -- 以A公司為例

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 101 === Taiwan's economy is export-oriented; the industial development has been started from providing products manufacture and OEM services for international brand companies. In recent years, Taiwan’s small and medium enterprises turn to cooperate with thos...

Full description

Bibliographic Details
Main Authors: Chang, Ya Fen, 張雅芬
Other Authors: 李易諭
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/74611290790053895836
Description
Summary:碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 101 === Taiwan's economy is export-oriented; the industial development has been started from providing products manufacture and OEM services for international brand companies. In recent years, Taiwan’s small and medium enterprises turn to cooperate with those brand companies to exert division performance and to enhance competitiveness gradually. The development of GPS industry is similar, however with self-developed GPS module, it is more profitable to make end consumer products for brand companies. With rapid construction of new generation systems, the global positioning system (Global Positioning System, GPS) goes toward coexistence and mutual support multi-system model. With continuous improvement in GPS accuracy, and grow of multimedia mobile device market, the GPS technology will be bound to interdisciplinary application in more integrated products. Hence, Taiwan GPS industry should be careful to choose the business strategies to maintain industrial competitiveness, and achieve purpose of sustainable business.