The Study of Relationship among Organization Internal Marketing, Knowledge Management, and School Effectiveness for Elementary Schools in Taiwan

• Main Authors: Chen, Chien Chih, 陳建志
• Other Authors: 秦夢群
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/r85mb2

博士 === 國立政治大學 === 教育研究所 === 101 === The purpose of this study was to explore the relationship between organization internal marketing, knowledge management, and school effectiveness. To obtain this information, 1154 teachers were selected to complete the questionnaire, where 986 questionnaires were returned. The return rate was 85.44% and the valid rate was 81.72%. The data were analyzed by descriptive statistics, t-test, one-way ANOVA, pearson correlation analysis, stepwise regression, and structural equation modeling. The findings of this study are as followings: 1.Among all of the dimensions of organization internal marketing, “Congregate and communication” is the dominant in the elementary schools. 2.Among all of the dimensions of knowledge management, “Technology facilities” is the dominant in the elementary schools. 3.Among all of the dimensions of school effectiveness, “Teachers’ teaching” is the dominant in the elementary schools. 4.The differences of the background of organization internal marketing, knowledge management, and school effectiveness have the context factors. 5.There are significant correlations among organization internal marketing, knowledge management and school effectiveness. 6.The sub-level of the organization internal marketing and knowledge management can apparently predict the school effectiveness. 7.Organization internal marketing can affect school effectiveness directly, and which can also affect school effectiveness positively through knowledge management. At last, according to the results, this study provides the conclusion and the suggestions particularly for the institution of educational administration, elementary schools, and future research.