An Empirical Study on the Relationship between Corporate Social Responsibility and Operating Performance

碩士 === 國立中興大學 === 財務金融系所 === 101 === This paper investigated the relationship between corporate social responsibility and operating performance. We use questionnaire surveys to understand consumers'' view of corporate social responsibility and its influence on the purchase intentio...

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Bibliographic Details
Main Authors: Sheng-Wen Huang, 黃聖雯
Other Authors: Yu-Cheng Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/rdctqw