To Determine the Critical Factors for Selecting the Suppliers of Ophthalmic Supplies -An Example of Company “A” Surgical BU

• Main Authors: Hao-Chih Liao, 廖浩志
• Other Authors: Tzong-Ru Lee
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/76s3jq

碩士 === 國立中興大學 === 行銷學系所 === 101 === In recent years， the emerging countries continue to grow demand for medical materials， such as India， Southeast Asia and other emerging countries， demand for medical equipment is gradually increased， as well as China''s ongoing healthcare reform， the development of the center of gravity of the global medical equipment industry gradually transferred to the United States and Europe Asia； due to the increasing demand of the reasonable prices and quality evaluation of medical equipment， domestic medical equipment manufacturers， because they have the experience of cooperation with the international brand manufacturers in Europe and the United States， and have excellent quality control and low cost advantages， the future of China''s medical industry boom great opportunity to continue to grow。 Rapid environmental change， the competition is so fierce in the medical equipment industry， the manufacturers how to enhance the competitiveness of self， the pursuit of business growth， it will become necessary key for many manufacturers stand out this study lock in a well-known ophthalmic medical equipment supplier questionnaires to the case company in central Taiwan''s major customers: Hospitals， physician and clinic responsible person, and hope to identify the key factors that affect consumers choose ophthalmic consumables suppliers through gray relational。 Based on the research background and motivation， this study will be the impact through the literature， compiled ophthalmologist (person in charge of the Hospital of Ophthalmology， MD Eye Clinic physician) to select the relevant factors of the ophthalmic consumables supplier and design of the questionnaire， to take tasked the case company central region ophthalmologist: Hospital of Ophthalmology， MD Eye Clinic， MD， head of the idea for the services provided by the supplier of ophthalmic supplies and hope to achieve the following research purposes。 In this study， the collection and sorting through the relevant literature at home and abroad with medical equipment， ophthalmic consumables， gray relational analysis and critical success factors， identify ophthalmologist select ophthalmic consumables supplier related factors， and appropriate deletion with the merger， designed to take out of this research questionnaire。 Finally， based on the results of the above study， analyze and propose three conclusions and recommendations of this study：First， all respondents ophthalmologists are important factors for product quality and production technology and sales process and after-sales service "provides fast and recommendations, the chief physician of the Hospital of Ophthalmology important factors management and establish a good customer relationship， "updated medical and technological knowledge" and "medical marketing personnel training， the person in charge of the Eye Clinic physician attention “delivery on time "， chief physician of the Hospital of Ophthalmology， the more important factors management and establish good customer relations"， "updated medical and technological knowledge" and "medical marketing personnel training， through this study， I hope you can find out ophthalmologist in the choice of the ophthalmic consumables supplier important key factor to provide reference cases drawing policy direction。