The study of consumer behavior of Shanghai citizens for tea products
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === The purpose of this study is to explore the consumption behavior of shanghai citizen under demography variable, including gender, age, occupation and income to find out the relevance between demography variable and tea consumption behavior by questionnaire s...
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ndltd-TW-101NCHU54570402018-04-10T17:23:05Z http://ndltd.ncl.edu.tw/handle/25j9gy The study of consumer behavior of Shanghai citizens for tea products 上海地區居民茶葉消費行為之研究 Ching-Ching Chang 張清景 碩士 國立中興大學 高階經理人碩士在職專班 101 The purpose of this study is to explore the consumption behavior of shanghai citizen under demography variable, including gender, age, occupation and income to find out the relevance between demography variable and tea consumption behavior by questionnaire survey and statistical analysis. Tea consumption behavior is highly connected with demography variable from this research. For example, young people drink tea for refreshing and female drink tea for health. From this research, we get some ideas totally different from what we thought before and these will be useful for commercial activities. Ching-Wen wang 王精文 2013 學位論文 ; thesis 63 zh-TW |
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碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === The purpose of this study is to explore the consumption behavior of shanghai citizen under demography variable, including gender, age, occupation and income to find out the relevance between demography variable and tea consumption behavior by questionnaire survey and statistical analysis.
Tea consumption behavior is highly connected with demography variable from this research. For example, young people drink tea for refreshing and female drink tea for health. From this research, we get some ideas totally different from what we thought before and these will be useful for commercial activities.
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Ching-Wen wang |
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Ching-Wen wang Ching-Ching Chang 張清景 |
author |
Ching-Ching Chang 張清景 |
spellingShingle |
Ching-Ching Chang 張清景 The study of consumer behavior of Shanghai citizens for tea products |
author_sort |
Ching-Ching Chang |
title |
The study of consumer behavior of Shanghai citizens for tea products |
title_short |
The study of consumer behavior of Shanghai citizens for tea products |
title_full |
The study of consumer behavior of Shanghai citizens for tea products |
title_fullStr |
The study of consumer behavior of Shanghai citizens for tea products |
title_full_unstemmed |
The study of consumer behavior of Shanghai citizens for tea products |
title_sort |
study of consumer behavior of shanghai citizens for tea products |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/25j9gy |
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