The study of consumer behavior of Shanghai citizens for tea products

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === The purpose of this study is to explore the consumption behavior of shanghai citizen under demography variable, including gender, age, occupation and income to find out the relevance between demography variable and tea consumption behavior by questionnaire s...

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Main Authors:	Ching-Ching Chang, 張清景
Other Authors:	Ching-Wen wang
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/25j9gy

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spelling	ndltd-TW-101NCHU54570402018-04-10T17:23:05Z http://ndltd.ncl.edu.tw/handle/25j9gy The study of consumer behavior of Shanghai citizens for tea products 上海地區居民茶葉消費行為之研究 Ching-Ching Chang 張清景碩士國立中興大學高階經理人碩士在職專班 101 The purpose of this study is to explore the consumption behavior of shanghai citizen under demography variable, including gender, age, occupation and income to find out the relevance between demography variable and tea consumption behavior by questionnaire survey and statistical analysis. Tea consumption behavior is highly connected with demography variable from this research. For example, young people drink tea for refreshing and female drink tea for health. From this research, we get some ideas totally different from what we thought before and these will be useful for commercial activities. Ching-Wen wang 王精文 2013 學位論文 ; thesis 63 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === The purpose of this study is to explore the consumption behavior of shanghai citizen under demography variable, including gender, age, occupation and income to find out the relevance between demography variable and tea consumption behavior by questionnaire survey and statistical analysis. Tea consumption behavior is highly connected with demography variable from this research. For example, young people drink tea for refreshing and female drink tea for health. From this research, we get some ideas totally different from what we thought before and these will be useful for commercial activities.
author2	Ching-Wen wang
author_facet	Ching-Wen wang Ching-Ching Chang 張清景
author	Ching-Ching Chang 張清景
spellingShingle	Ching-Ching Chang 張清景 The study of consumer behavior of Shanghai citizens for tea products
author_sort	Ching-Ching Chang
title	The study of consumer behavior of Shanghai citizens for tea products
title_short	The study of consumer behavior of Shanghai citizens for tea products
title_full	The study of consumer behavior of Shanghai citizens for tea products
title_fullStr	The study of consumer behavior of Shanghai citizens for tea products
title_full_unstemmed	The study of consumer behavior of Shanghai citizens for tea products
title_sort	study of consumer behavior of shanghai citizens for tea products
publishDate	2013
url	http://ndltd.ncl.edu.tw/handle/25j9gy
work_keys_str_mv	AT chingchingchang thestudyofconsumerbehaviorofshanghaicitizensforteaproducts AT zhāngqīngjǐng thestudyofconsumerbehaviorofshanghaicitizensforteaproducts AT chingchingchang shànghǎideqūjūmíncháyèxiāofèixíngwèizhīyánjiū AT zhāngqīngjǐng shànghǎideqūjūmíncháyèxiāofèixíngwèizhīyánjiū AT chingchingchang studyofconsumerbehaviorofshanghaicitizensforteaproducts AT zhāngqīngjǐng studyofconsumerbehaviorofshanghaicitizensforteaproducts
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The study of consumer behavior of Shanghai citizens for tea products

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