The Relationship among Integrated Marketing Communication, Brand Association and Involvement Moderator－A Case Study of CK Education Institution for Civil Servant Examination
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === This study investigates the relationship between integrated marketing communication of CK education institution for civil servant examination and brand association of consumers.Through literature references and logical infenence , we found that the relations...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rexv6e |