The Relationship among Integrated Marketing Communication, Brand Association and Involvement Moderator-A Case Study of CK Education Institution for Civil Servant Examination
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === This study investigates the relationship between integrated marketing communication of CK education institution for civil servant examination and brand association of consumers.Through literature references and logical infenence , we found that the relations...
Main Authors: | Shih-Jung Chiu, 邱仕榮 |
---|---|
Other Authors: | 陳連勝 |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/rexv6e |
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