Bars and Nightclubs in the Nightlife Industry: An Emphasized Study on Emotion-based Considerations

• Main Authors: Raponcel DionaldoAbueg, 羅慧玲
• Other Authors: Kevin P. (Kuo-Ping) Hwang
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/89137217985218829204

碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 101 === Nightlife establishments include bars, pubs and nightclubs. These establishments are available from the late evening into the early hours of the morning. They are continuously flourishing all over the world. Thriving researches have existed in the western countries especially in Europe; yet in the east, we are still left behind. Questions regarding the existence of this social phenomenon are yet unanswered. We try to address this issue by conducting twenty-four semi-structured interviews in the southern cities of Taiwan such as Tainan and Kaohsiung. Results include the motivation of people which answers the ‘why’, as well as the preferences or ‘which kind of’. Results also deliver explanations to the impressions and appraisals of people who frequent these establishments, such as importance, risks, expense, advantage and disadvantages. Although the answers from different interviewees reveal a colorful area to be studied, this thesis focuses on the feelings and emotions that customers and owners of nightlife establishments feel. At the end of the research, we realize the development of a theoretical framework to explain the phenomenon. Moreover, self-indulgence and mirror neuron mechanism is introduced to explain a portion of this social phenomenon.