Base on Technology Acceptance Model to Discuss Consumers Using Intention on LED Lamp

• Main Authors: De-ChengLee, 李德政
• Other Authors: Yao-Chuan Tsai
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/36578207257985527110

碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 101 === The lighting market scale is huge and the lighting power consumption is also taking significant share among of the total global energy consumption. The question is current lighting power consumption is not so efficient that causes lots of power energy been wasted. Recently with more and more topics of power saving and environment caring are been noticed, the governments in every country start to pay attention on the lighting power consumption issues. As result, to replace the low efficiency lighting source and encourage to adopt the high efficiency lighting source now is one of the majors steps, and LED lighting is the most focus segment. The main purpose of this this research is to study consumer’s using intention towards LED lamp. It is based on the Theory of Reasoned Action and the Technology Adoption Model. The targeting research objective is the consumers with decision powers with Taiwan area and through website survey to obtain 326 effective samples. This research use quantified data and regression analysis methodology to get below conclusions: 1. Higher price consciousness has positive and significant influence towards the attitude of LED lam using. 2. Beliefs and Evaluations has positive and significant influence towards the attitude of LED lamp using. 3. Usefulness of LED lamp has positive and significant influence towards the attitude of LED lamp using. 4. Ease of use on LED lamp has positive and significant influence towards Usefulness of LED lamp. 5. Ease of use on LED lamp has positive and significant influence towards the attitude of LED lamp using. 6. Attitude of LED lamp using has positive and significant influence towards the intention to use LED lamp.