The Impact of Facebook Message Attributes and Click “Like” Event on Fan Pages’ Stickiness

碩士 === 國立成功大學 === 資訊管理研究所 === 101 === The rise of social network sites has altered the way individuals interact, especially the emergence of Facebook (FB). FB integrated Web 2.0 technical and the way of communication. This online environment allows users to post notes, photos, links, videos, and oth...

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Bibliographic Details
Main Authors: Hsiao-WeiChiu, 邱筱崴
Other Authors: Pei-Hsuan Hsieh
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/54634810099970040021