| Summary: | 碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 101 === The main purpose of this research is on the relationship among personality traits，motivation system，work stress and turnover intention of IT industry sales. Sales are not like R＆D engineers talent at technical background but communication skills, positive attitude, anti-stress which are related to personality traits. Sales are generally regarded as challenging, unstable and stressful jobs. On the opposite, sales can earn more salaries or bonus than office staff as they have to take charge of sales performance. How do entrepreneurs filter, attract even retain sales talent by satisfying them from work? How to set up pleasant working environment and completed systems to reduce turnover rate? The studying purposes can be contributed based on above motive: 1.The relationship between personality traits and turnover intention. 2. The relationship between motivation system and turnover intention.3.The relationship between work stress and turnover intention. Based on study purposes, this survey is conducted by questionnaires and results are analyzed by SPSS statistical analyses which are included: descriptive statistical analysis, factor analysis, reliability analysis, correlation analysis, regression analysis. The conclusions are as follows: 1.The turnover intention will be influenced by sensitive personality.2.The turnover intention will be influenced by motivation system. Moreover, internal motivation was more significant than external motivation.3. The turnover intention will be influenced by work stress. The most significant factors are career development ＆ atmosphere at organization and relationship, next one is the balance between work and family, the lasts are job details and over loadings.
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