A Study of Consumer Purchasing Intention about Hybrid Product ─ A Case of Transformer Product
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 101 === The first Transformer (ASUS Eee Pad TF101) was unveiled on March 26, 2011 by ASUS. The innovative product with unique features has caused great sensation to attract huge audience in Tablet PC market sooner. Meanwhile, the strong sales also hit the...
Main Authors: | Chia-HsinLu, 呂嘉馨 |
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Other Authors: | Chaur-Shiuh Young |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/54793v |
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