The Adoption of Customer Demand and Delivery Service System (CDDS)- An Empirical Investigation of I TFT-LCD Company in Taiwan

• Main Authors: Liang-ChiHung, 洪良佶
• Other Authors: Chin-Shan Lu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/s26kpq

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 101 === The objective of this study is to develop and empirically test a model on the adoption of Customer Demand and Delivery System (CDDS) in I TFT-LCD manufacturing company in Taiwan.Data collection was based on a questionnaire survey from 274 employees. A structural equation modeling （SEM） was conducted to test the relationships among compatibility, innovation diffusion, organizational characteristics, environmental characteristics, perceived usefulness, perceived ease of use, attitude towards the CDDS, and use intention. Results indicated that innovation diffusion was positively associated with perceived usefulness and perceived ease of use. The research findings also indicate that perceived usefulness and perceived ease of use positively influence on attitude toward the CDDS. Specifically, this study found that perceived usefulness and attitude toward to CDDS have a positive influence on use intention. Theoretical and practical implications of the research findings are discussed.