| Summary: | 碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 101 === Wang, S.＆ Noe, R. A.(2010) point out that knowledge is a critical organizational resource that provides a sustainable competitive advantage in a competitive and dynamic economy.But knowledge exists among individuals.Knowledge is often transmitted through social interaction,which could create profits and new values for enterprise organizations.Knowledge sharing and transmission gradually becomes important in enterprise organications. However, in practice, KM systems efficiency is not as expected because employees are afraid of he might be replaces once he shares his knowledge.
The main objective of knowledge management is to turn individual knowledge into organization knowledge and what makes organizational members willing to share their knowledge and create value through the use of collective knowledge from organization members. Knowledge management is not simply creating knowledge ,but also having the newest knowledge spread throughout the organization and creating the maximum benefit for all members within the organization. The aim of this study is to develop an understanding of the factors supporting or inhibiting individuals’ knowledge sharing intentions.
This research employ the Theory of Reasoned Action (TRA) as theoretical framework and augment it with anticipated reciprocal relationship , interdependence , and competent support that are believed to influence individuals’ knowledge sharing intentions with samples in Taiwan Cram School Industry. 280 questionmaires are sufficient as the result and the data are analyzed with statistical software, such as SPSS and AMOS.
Through survey, this study confirms the hypothesis that attitudes toward and subjective norms with regard to knowledge sharing affect individuals’ intentions to share knowledge. Anticipated reciprocal relationship , interdependence and competent support affect individuals’ attitudes toward knowledge sharing. Additionally, there are mediating effects of attitude toward knowledge sharing and subjective norm about knowledge sharing.
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