Inter-Purchase Time Model for Multi-Category Products : Take Amazon.com for Example
碩士 === 國立暨南國際大學 === 國際企業學系 === 101 === There are more and more competitors in the market in recent years, how to enhance consumer’s loyalty to maintain a long-term and sustained relationship has become an important issue of manufacturers. Manufacturers can use customer database to do the one-to-one...
Main Authors: | Ding-Jyun Huang, 黃鼎鈞 |
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Other Authors: | Ching-I Cheng |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/04416933476266875648 |
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