| Summary: | 碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 101 === In the era of low interest margin, the business of wealth management has almost becomes the target market for all financial institutes. It leads domestic banks environment changes. The disputes of sales of personal wealth sometimes to be heard, even personal wealth management has growth booming recently in Taiwan. The main reason which leads to disputes due to the system of wealth management is designed toward sales volume. The consequences are banks to make profit but the trust of customers to banks is getting lower and lower from time to time, while it has become serious negative impact of future wealth management industry.
The purpose of this study is to investigate the success of business development of banks in the wealth management market, key success factors and sustainable competitive advantage, to learn how to develop their business strategy and the use of its resources and advantages to highlight their own characteristics, as well as to establish their competitive position of its differentiation to maintain its excellent operating performance.
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