The Industry Study and Analysis of Car Beauty In Taiwan

• Main Authors: Hung Chih-Hsun, 洪志勳
• Other Authors: Bai Bing-Feng
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/60914625670902838592

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 101 === Due to the rapid industrial development nowadays in Taiwan, the Car Beauty business is required to provide frequent and intense service to the customer base. Another current trend in the Car Beauty industry has been the increase and takeover in the overall market share by Car Beauty chain stores. At present, Car Beauty chain stores make up a majority of the market share, thus being able to proffer technologically advanced equipment, creating an advantage in the quality of service. In recent years, new vehicle sales have surged due to the big economic boom, thus increasing the growth of the Car Beauty industry business. The intense competition within the industry has resulted in large market chain brands forming, creating a monopoly in the industry. Therefore, an analysis of Taiwan's Car Beauty industry characteristics, trends and key success factors is useful and significant. This thesis will analyze a Car Beauty company through industrial case studies.