A Study on Motivation, Behavioral Involvement and Satisfaction of River Trekking Participants in Hua-Lien
碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 101 === The purposes of the study were to examine the relationships among River Trekking participants’ motivation, behavioral involvement, and satisfaction. This study also discussed the behavioral involvement’s mediating effect on the relationship between motivatio...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54549886868106878989 |
| Summary: | 碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 101 === The purposes of the study were to examine the relationships among River Trekking participants’ motivation, behavioral involvement, and satisfaction. This study also discussed the behavioral involvement’s mediating effect on the relationship between motivation and satisfaction.
The research method was quantitative and the research tool was a valid and reliable close-ended questionnaire. The researcher conducted the survey by convenience sampling process. The research subjects were River Trekking participants who were 15 years and older. A total of 275 valid questionnaires were collected. The results were summarized as following:
1. Participants perceive more motivation on the dimension of “Nature-oriented”.
2. Participants perceive more behavioral involvement on the dimension of “Self-expression”.
3. Participants highest perceive more satisfaction on the dimension of “Aesthetic feeling”.
4. There is a positive correlation between “motivation” and “behavioral involvement”.
5. There is a positive correlation between “behavioral involvement” and “satisfaction”.
6. The behavioral involvement mediates on the relationship between motivation and satisfaction.
According to the results of the study, the researcher made suggestions and recommendations. The researcher suggests that river trekking can provide the enriched the life experience. Also, enhancing level of behavioral involvement can help the participants increase satisfactions.
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