Competitive Strategy of Optical Components Supplier for Mobile Phone

• Main Authors: Chang, Chih-Hsiu, 張質修
• Other Authors: Tong, Lee-Ing
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/z8ps2b

碩士 === 國立交通大學 === 管理學院工業工程與管理學程 === 101 === The industry of mobile phone plays an important role in Taiwanese high-tech industry. In order to get the order from the mobile phone manufacturers and to keep the competitive advantage to in the market, the optical component suppliers must develop competitive strategies. From the viewpoint of optical component suppliers of mobile phone, this study proposed a procedure based on SWOT analysis, Three Dimensions of Strategy and Strategy Arenas Theory for suppliers of optical component to develop their competitive strategies. A case study of optical component suppliers in Taiwan is utilized to demonstrate the effectiveness of the proposed method.