The Brand Valuation Model
碩士 === 國立交通大學 === 企業管理碩士學程 === 101 === The aim of this research is to develop a brand valuation model based on public financial information. Besides, it is straightforward to quantify the brand value, which is viewed one of the major sources of competitive advantage for all public firms. The brand...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68029313702302110990 |