The impact of QR code design in advertising effect
碩士 === 國立交通大學 === 傳播研究所 === 101 === Integrating handheld devices and mobile Internet, QR code becomes a tool connects traditional media with digital technology. Though it tends to the way of utmost importance channel in integrated marketing communication, a lot of business owners and marketing plann...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51173192646871336562 |