| Summary: | 碩士 === 國立交通大學 === 傳播研究所 === 101 === With the innovation of communication and information technology, social networking sites such as Facebook have become an important social platform in modern daily life. Facebook has become a favorite site for many users who can send instant photos, video clips and can also perform other functions. Sociologist Erving Goffman employed the concept of theory of dramaturgy in explaining the interaction of personal life. He pointed out that everyone acts like an actor on stage, plays different roles and performances, and adjusts selves/images in order to impress others.
In this research, the findings suggest that Facebook provides people the opportunities to do on-line presentation of personal profile for shaping individual appearance and presentation, and therefore enhancing interactive possibilities. As an extension of personal image and impression management, people on Facebook have shown a variety of behavior and self-image management strategies. This can also be considered as an alternative mode of performance that main stage from the real world of everyday life shifts to online virtual space. Facebook users filter content and audience composition, using a variety of features to adjust online performances, to satisfy the audiences’ expectations and to develop personal images to make a difference from the real world. The relationships and interactions among people have already been different due to the past experiences. Not only does it exist in real world
for performing oneself, personal images can also be created in network performances.
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