The Consumers' Reaction to the Explanation or Withdrawal of Penalty Fee
碩士 === 國立交通大學 === 管理科學系所 === 101 === This study aimed to investigate the differences of perception between individualism and collectivism or prevention focus and promotion focus of credit card holders in Taiwan, when facing the extra explanation or the withdrawal of penalty. Giving the situational q...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x4h63z |