Competitive analysis of Cross-strait air passenger marke

• Main Authors: Chen, Chien-Chung, 陳建中
• Other Authors: Tsai, Bi-Huei
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/9685yy

碩士 === 國立交通大學 === 管理學院管理科學學程 === 101 === ABSTRACT This paper will focus on the market of air transportation, applying the Bass diffusion theory and the Lotlka-Volterra model to analyze the competition and cooperation between two Taiwan airlines giants in the market of cross-strait air transportation, China Airlines Group (including Mandarin Airlines) and EVA Airways Group (including UNI Air), and to compare the their respective advantages and the disadvantages. Due to political factors, the economy and trade of China and Taiwan were separated for decades. However, based on the win-win principle of allowing direct cross-strait flights, people from both sides and business travelers had been expecting the two governments to implement the “three-links” policy since the reformation in the 1990s – allowing direct postal services and direct flights and opening up cross-strait economy and trade. The data quoted are the total number of passengers of cross-strait flights of the two airline groups. The results showed that during the beginning of opening up economy and trade across the Taiwan Strait, the competition between the two groups had increased steadily along with the increase in flight destinations and routes. However, the advantages of China Airlines Group – greater passenger capacity and more varied routes, have accounted for a higher total number of passengers than the Eva Airways Group. Nonetheless, benefiting from the increase in flight destinations, the number of passengers of the two airlines groups have both increased gradually.