Resource Allocation Strategy of Customer Retention in Wireless Telecommunication Service: Customer Lifetime Value Perspective
博士 === 國立交通大學 === 經營管理研究所 === 101 === Retaining customers is crucial for the long-term survival of companies. This is especially true in a mature and highly competitive field such as the wireless telecommunication industry. While customers have been recognized as important assets to a company, not e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bykvay |