A Trend Analysis of Mainland Chinese Tourists to Taiwan

• Main Authors: Cheng, Yuan-Cheng, 程遠正
• Other Authors: Hu, Jin-Li
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/72034251748345048845

碩士 === 國立交通大學 === 管理學院經營管理學程 === 101 === In order to deals global financial crisis and enhances the competitiveness of tourism, Taiwan’s government has been proposed relevant countermeasures and programs, such as revitalize the economy by developing tourism and make it prosperous. With the opening for these tourists from mainland China, the updated information shows that there have been more than 3.05 million travelers visiting Taiwan. This study collects trends and developments of Mainland China tourists via field interviews and data collections. Most of the tourism packages cover the same places to go. Price competition results in quality decline in transportation, catering, accommodation, and itinerary. We propose a higher package price based on the product characteristics, such as more diversified itineraries, free and individual travel, improvement of tourism quality, and reduction of tourism risk.