| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 101 === The semiconductor industry began in 1948 by Bell Laboratories three scientists W.Schokley, J.Bardeen and W.H. Brattain. Since the invention it was so widely used in all electronic products that become an integral part of the electronics industry. With the rapid evolution of semiconductor technology, semiconductor professional equipment manufacturers were set up in the 1960s. The continuous innovation in electronic products led to the significant increase in demand for semiconductor. Attracting the world has set up semiconductor manufacturing fabs. Because new companies incorporated and existing company continuously built a new fab, semiconductor equipments were often in short supply. Due to the shortage, semiconductor equipment suppliers have enjoyed more than two decades of prosperouness. However, with the saturation of semiconductor production caused the slow down of fab construction and expansion. Moreover, 2008 and 2011 financial crises have led the serious decline in demand for electronic products. In the front-end of the supply chain, semiconductor equipment venders encountered the dramatic changes of the industry from global economic recession. In this study, we like to identify new competitive strategy for medium sized semiconductor equipment vender under current environment with existing core competencies. Company M was used as an example for this study.
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