A Study of Preserving and Promoting Hakka Apparel Culture in Taiwan: Starting from the Viewpoint of Tradition with Fashion

• Main Authors: Hsieh, Hui-Chu, 謝惠珠
• Other Authors: Lin, Chong-Wey
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/8ydcch

碩士 === 國立交通大學 === 客家文化學院客家社會與文化學程 === 101 === Taiwan is a multi-ethnic society and one in which every ethnic group’s traditions are worth protecting to pass on to future generations. Hakka apparel presents an image of non-luxurious simple dress that is both pragmatic and multi-functional while maintaining an emphasis on being environmentally friendly. However, because of modern society’s developments, Hakka culture is gradually being lost. The younger generation must now strive to protect and preserve Hakka culture or it may be lost completely. The main theme of this thesis focuses on the Hakka fashion. By conducting a thorough literature survey on traditional Hakka fashion, this thesis first induces a collective presentation of traditional Hakka fashion's appearance and special characteristics. Further this thesis through interviews with both Hakka apparel designers and scholars investigates avenues for traditional Hakka fashion to enter into modern fashion design and examines the obstacles in Hakka fashion preservation and promotion. From this, this thesis identifies four key items that must be addressed in order to preserve and promote Hakka fashion culture: "preservation and innovation", "selling and popularization", "talent and training", and "planning and implementation." For preservation and innovation, this thesis discusses how to efficiently encourage creation of Hakka fashion and protect the intellectual property rights of those fashions while encouraging public involvement. For selling and popularization, this thesis looks at how public promotion can be used to help Hakka fashion increase its sales and popularity amongst the general public. For talent and training, this thesis investigates how to increase the availability of training courses and professional mentoring by training qualified instructors and offering related academic course work and the possibilities of setting up Hakka tradition fashion heritage. Lastly for planning and implementation, this thesis discusses the need to: 1. make full use of central and regional resources; 2. agree on the prioritization for promotion and implementation to be staggered over a period of years; 3. combine efforts with appropriate professional groups. With this, we believe this thesis can provide a concrete reference for Hakka fashion preservation and promotion.