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• Main Authors: Wen-chun Wang, 王文君
• Other Authors: Min-hsun Kuo
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/63701091452454681898

碩士 === 國立中央大學 === 人力資源管理研究所 === 101 === 　　When corporate enter into new business areas, managers play the key role to build corporate culture. Recently, many scholars have suggested that managers play coaches, using managerial coaching skills to help subordinates to learn and develop. Since 1990, new career concepts have got more and more emphases that individuals should be accountable for their own career management. 　　For insurance industry, the salesmen imply the resources of funds, in other words, salesmen are the one of the important assets. However, the turnover rate of salesmen is relatively large than others, how to make salesmen self-management career within the organization is one of important issue. Because the most frequently interacting with the salesmen is their line manager, managers' managerial skills are the important factor on training and retention. According to above mentions, this study investigates the relationship between subordinates cognitive managers' managerial coaching skills and subordinates' career self-management who have the direct manger in insurance industry. 　　Empirical data is collected from 2013/04/22 to 2013/ 05/28. A total of 220 valued samples of 228 returned questionnaires. The collected data is analyzed through SPSS 18.0 and AMOS 17.0 . The results reveal there are positive relationship subordinates cognitive managers' managerial coaching skills and subordinates' career self-management. In this study, path goal theory could support the relationship, through manager' daily management skills, subordinates are able to get more clear the outline of goal, enhance their own ability, and thus they would toward more self-career planning and management. 　　In order to ensure that manager' managerial coaching skills positively affect subordinates' career self-management in the Chinese culture and give financial corporate training and retaining faces, suggest the future research can collect cross-culture samples.