| Summary: | 碩士 === 國立中央大學 === 土木工程學系 === 101 === Bus system plays an important role in the urban mass transportation, and it also has a critical relationship with the growth of the city. By improving the transportation system and operating a comprehensive network of services in the city not only can broaden the bus service range and also helps to promote the competitiveness of the city. Nowadays, apart from the normal bus services, some local governments and businesses also provide free buses for people to solve the daily transport problems.
This research used both buses that charge and free buses in Taipei City and New Taipei City as the objects, included 36 bus routes (1114 passengers) in total. By giving out questionnaires, the researcher explored the service quality (SQ), perceived value (PV), passenger’s satisfaction (SA), and the behavioral intentions (BI). Followed by an interpretation by using hierarchical linear modeling (HLM), to analyse the cross-level construct variable relationship between the routes and the passengers.
The result indicated that there are no any significant difference between the service quality of the free buses and the buses that charge. Yet in passengers’ perceived value, passenger’s satisfaction, and the behavioral intentions, the results showed that there is a substantial difference between the objects. Additionally, through the HLM, it came to a conclusion that there are direct effects between the group level service quality and the individual level conceptual variables, and also consisted by lots of multilevel mediation effects and multilevel moderated mediation effects.
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