How Does Authenticity of Advertising Affect Brand Attitude-Personality Traits As Moderator
碩士 === 國立中央大學 === 資訊管理學系 === 101 === Advertising is one of the channels that the company delivers messages to the customers. A persuasive advertising makes audiences believe that the advertising is real and conceivable. Consumers may judge the advertisement according to its authenticity, which the...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89708904610030130718 |