Continue or Discontinue? A Study on Continuance Intention of Online Games

碩士 === 國立中央大學 === 資訊管理學系 === 101 === As a result of a decade of rapid growth in online games in Taiwan, players of online games turn matures and the market growth enters a stagnant stage. Online game providers who are used to focus on attracting new game players, are forced to refocus on attract...

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Bibliographic Details
Main Authors: Chi-wei Wu, 吳致緯
Other Authors: C.K. Farn
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/65135166626685234167