Continue or Discontinue? A Study on Continuance Intention of Online Games
碩士 === 國立中央大學 === 資訊管理學系 === 101 === As a result of a decade of rapid growth in online games in Taiwan, players of online games turn matures and the market growth enters a stagnant stage. Online game providers who are used to focus on attracting new game players, are forced to refocus on attract...
Main Authors: | Chi-wei Wu, 吳致緯 |
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Other Authors: | C.K. Farn |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/65135166626685234167 |
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